Marketing
The Marketing team is tasked with bringing the commercial opportunity of our international conferences to life. We are logical, perceptive and responsive as we design and deliver end-to-end marketing plans that exploit the ever-evolving marketing opportunity.
Role Overview:
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Marketing Assistant
A role which introduces you to the marketing and business systems and processes. Responsible for administrative and creative tasks, assisting more senior marketers with the execution of their marketing plans. -
Marketing Executive
Introductory role responsible for end-to-end creation and execution of direct marketing plans for events. -
Senior Marketing Executive
Create and execute effective marketing plans for a full complement of events supported by the Marketing Assistant team. -
Marketing Manager
Define and execute the strategic marketing plan for a portfolio of events by maximising the commercial opportunity for that event. In some cases, MMs will have people management responsibility. -
Senior Marketing Manager
Create and execute innovative direct marketing plans for a portfolio of events/community, with a high level of autonomy and requirement for creative and analytical ability. An SMM will have wider team and business influence, contributing to development in the marketing team and cross-functional processes. -
Divisional Head of Marketing
Runs a division of the marketing team, ensuring standards are set and maintained across the whole team and supporting the strategic direction of the Marketing Director. Identifies areas of opportunity in the business, both for Marketing and cross-functionally.
Hannah McCulloch, former Chief Marketing Director now COO, says: “What’s exciting about this team is that every marketer comes to work every day knowing that they play a direct and pivotal role in our company’s success. Your performance and work will be directly linked to the revenues we generate. Join us and help us maintain our momentum on the back of smart work, integrity and fun.”
What we look for:
- A strong passion for, and experience of, events marketing
- Ability to thrive in a fast paced environment
- Strong analytical ability; skilled at linking areas of opportunity or threat with creative solutions
- Commercial awareness and ability to drive meaningful change across the business
- A mentality of continuous improvement and willingness to learn
- Ability to find solutions to solve shared challenges
What we offer:
- A fast-tracked career in a successful, expanding company with global scope
- Responsibility for full-mix, end-to-end marketing campaigns
- First-class training and development
- A friendly, fun and supportive team who loves to celebrate success
- High bonus-earning opportunity and team incentives
Meet some of the Waders that make us great
Erin Thomas - Marketing Manager
I joined Hanson Wade Group in 2020 as a Graduate Marketing Assistant after completing my Master’s degree in Digital Marketing. Since then, I have progressed to Marketing Executive, Senior Marketing Executive, and then, in 2023, to Marketing Manager, enabling me to begin my journey as a people manager.
With progression came the opportunity to build my technical marketing skills, which have helped me deliver quality end-to-end campaigns using a wide range of channels and analytical thinking. Throughout this training I have always felt supported by my fellow marketers to be the best I can be, and I feel lucky to be a part of such a friendly and uplifting team.
In 2022, I had the opportunity to lead the marketing for the World CNS portfolio, which undertook a re-brand and allowed me to put my stamp on the portfolio, continuously evolve my marketing skills, and even go onsite in San Francisco. Working in events can be challenging dealing with deadlines across multiple projects, but it is also very rewarding both individually and commercially. Your success is always celebrated with monthly awards, team nights out, and more.
Over the past 4 years, Hanson Wade Group has provided me with endless opportunities, valuable skills, and friends for life, and I am excited for what the future holds!
Nick Robertson - Marketing Manager
I joined Hanson Wade Group in 2022 as a Marketing Executive, having worked for just under a year at a similar company that delivered webinars.
I had an intensive training plan during the first couple of weeks, to be able to confidently manage my own events within a portfolio. It was a challenge adapting to the fast-paced nature of the role, but it was much better to jump straight in and learn fast rather than slowly adapting to the new processes. The marketing training plan was extremely well thought out and the whole team provided support whenever I had a question or needed something checked.
I found myself learning the foundations of how we manage campaigns quickly, largely due to how much the company emphasises learning not just how to do things, but the reasons why we do things. This enabled me to get to grips with the ins and outs of campaign execution whilst also being able to tweak and put my stamp on my marketing campaigns.
During my first year as a Marketing Executive, I worked on a wide variety of events, from launches based on cloud computing to larger events related to HR in Life Sciences. Although it was challenging to juggle different audiences, I feel this was vital in developing the skillset I have today. Whether it’s setting up a LinkedIn Lead Gen campaign or optimising Google Ads, a typical day running an event is very much up to us to decide. It’s nice to be given a high level of autonomy so you can set up your calendar and week in a way that suits you!
After being promoted to Senior Marketing Executive in just under 10 months, I was fortunate to be given the opportunity to manage the LEAP HR: Life Sciences portfolio of events (a group of predominantly US-based HR events focusing on Pharma & Biotech). It’s been so rewarding to see this portfolio go from strength to strength! It’s also great that a key part of the culture at Hanson Wade Group is to shout about the wins and strong performance is always recognised.
Most recently, I’ve focused on helping new marketers with training, which is a nice full-circle moment from when I joined around 2 years ago and now I have been promoted to Marketing Manager. It’s great to have such a supportive manager and wider team and I’m looking forward to the rest of this year!
Aarti Diwan - Senior Marketing Manager
My journey at Hanson Wade started in 2014 as a graduate Marketing Assistant. From the beginning, it was exciting to see the impact any individual can have on driving the success of a project by sharing an idea and then working with a collaborative, open-minded and ambitious team to bring it to life. Through learning from my peers as well as more senior members of the company, including the Marketing Director and the CEO, this fast-paced role allowed me to familiarise myself with marketing theory and practice, the Martech used and the workings of the wider business.
Within my first year I was promoted to Marketing Executive and given campaigns to manage for multiple events across a wide range of channels, and the following year I was promoted to Marketing Manager as I started developing strategies for a dedicated portfolio of events. Since then, with a new and invigorating challenge each year, I’ve had the opportunity to own and drive the marketing campaigns for some of the biggest Hanson Wade brands including CAR-TCR and World ADC. In 2018, I also took on line management responsibilities and was well supported through our in-house training programme, the Wader Management Academy (WMA). This was an invaluable, practical learning experience that I apply day to day while managing both a Marketing Assistant and Marketing Executive.
Working in the events sector can be a real whirlwind of tight deadlines across multiple projects while meeting the demands of different teams but seeing the commercial result through teamwork is always thrilling! Most importantly, within this fast paced environment, I love that at Hanson Wade we consistently take a moment to stop and celebrate the efforts and success of teams and individuals by coming together outside of work - from team nights out to an incredible digital awards ceremony when we could not meet in person. I’m fortunate to have made some really great memories here with an amazing team, and look forward to more!
